Dirol
by Dirol
To achieve its dual goal of generating both brand awareness and engagement, Dirol ran a Branded Hashtag Challenge, one of TikTok’s most popular ad formats. The #DirolCheekyStyle challenge centered around a Branded Effect that encouraged participants to show off both their mild-mannered and sassy sides. The fun and creative concept was combined with a catchy branded song produced specifically for the campaign by popular Russian band Loud.