Lenslist logo
Open navigation
Back
Diamond Ball

by badgalriri

 


To boost awareness for Rihanna’s Clara Lionel Foundation (CLF) and their 4th Annual Diamond Ball Gala, Roc Nation and Instagram created a custom “Diamond Ball” AR filter. On September 13, 2018, Rihanna introduced the filter on Instagram, allowing her 60M+ followers to try on a floating glittery crown or make their surroundings sparkle. This interactive filter engaged fans and encouraged donations through a swipe-up link to a Facebook fundraiser. The AR filter, which featured both front-facing and rear-facing camera effects, was the first nonprofit-related AR filter on Instagram. It was designed to include fans in the exclusive event, leveraging Rihanna’s large following and Instagram’s daily engagement. The filter quickly gained millions of impressions and was used by other celebrities, expanding its reach. The campaign successfully raised nearly $30K for CLF in under a week while enhancing awareness and involvement with the Diamond Ball.
 
Read more: Rihanna Diamond Ball Instagram Filter

Feel inspired? Contact us to discuss your next AR steps

PRICING
7-Day access
$99
$49
Perfect for agencies
or brands doing research for one specific project.
  • Search by platform, industry, category and more,
  • Create moodboards,
  • Share your list with colleagues and clients.
Subscription
$179
$99
$149
$89
per month billed monthly
per month billed annualy
Perfect for agencies
and brands regularly working
on AR projects.
  • Search by platform, industry, category and more,
  • Create moodboards,
  • Share your list with colleagues and clients.
  • +1-hour consultation with AR experts!
Schedule a free call
Consulting Package
Based on your needs
Perfect for agencies and brands responding to or creating a brief for a specific AR project.
Perfect for agencies and brands regularly trying and scoping innovative digital marketing formats.
  • Full access to search,
  • Video consultations with dedicated AR experts,
  • Pitch deck/brief/RFP input ready
    in 48 hours - ideas, references, budget estimate included,
  • Full access to search,
  • Video consultations with dedicated AR experts,
  • Pitch deck/brief/RFP input ready
    in 48 hours - ideas, references, budget estimate included,
  • Ongoing support on active or pitched campaigns.
Click here to request a free trial.
Are you an individual XR Creator?
Get inspired using our free AR Filters Directory, or if you have a Creator's Profile on XR Bazaar, reach out to us to get a discount code for a
$59
$29/month subscription!
Get a discount
NEED FURTHER ASSISTANCE?
Consulting
Take advantage of our 6+ years of experience in AR, VR, XR, AI and other innovative solutions and have a Lenslist consultant with you anytime you're scoping a new project, responding to or creating a brief, researching a novel technology or if you just need advice about AR and the digital world overall - we're here to help!
Scouting
Starting from a basic recommendation, focused on finding one person per project, to assembling a whole team, checking for availability and budget, running a mockups contestor even assisting you throughout the whole project.
XR Bazaar
Looking to hire an XR professional or need a partner for your next campaign? Use XR Bazaar, XR Creators marketplace and job portal, where you can post a job offer or search for the top XR Pros near you.
Our partners
We worked with
We were featured in
Contact



    Diamond Ball filter camera

    . This is new augmented reality filter Diamond Ball belonging to instagram ar filters. This ar filter has the number 31417. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!