Crax Little Singham
by Crax
Xtendr partnered with India’s leading savoury snack brand Crax to create physical collectibles for their collaboration with Discovery Kids. The partnership brought to life everyones favourite Super-Cop Little Singham along with his friends to create a fun collectible AR engagement. The experience is triggered by scanning collectible trading cards found inside the pack – giving fans a chance to bring their favourite characters to life in their space. Additional interactions built in allowed fans to see these characters do their signature move with a voice over upon every tap! Users could conclude by taking a photo or video with the desired character and sharing it across platforms of their choice. Effect created by Xtendr.