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COORS LIGHT CALIFORNIA CHILL WEB AR

by Coors Light

Molson Coors teamed up with Trigger XR to add some AR fun to their summer Coors Light California Chill campaign. The campaign featured the California Bear character, seen on packaging and signs in stores. Trigger XR created a web AR activation where users could watch the Bear come to life in AR with playful animations. You could launch the experience using custom Coors Light packaging and products. After enjoying the AR, users could enter sweepstakes for chances to win prizes all year round, with new prizes and content updates each season. Trigger XR also made some cool Coors Light social animations using the same California AR Bear. Effect created by Trigger XR.

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