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by Raparigas da Bola

“Raparigas da Bola” launched a groundbreaking campaign during International Women’s Day 2022 to elevate female athletes’ visibility in sports media. Using AR technology on their website, they transformed Portugal’s top sports newspaper covers to exclusively feature female athletes. The initiative garnered widespread support from influencers and athletes, generating over 5 million social media impacts. As a result, the pressure compelled the newspaper to prominently feature female athletes in subsequent editions, marking a significant shift in media representation.

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