Carrefour Filter
by Carrefour
Carrefour leveraged the popularity of Instagram filters during the 2020 pandemic by collaborating with a celebrity chef to create a unique filter offering 25 recipes. This campaign encouraged users to cook the recipes generated by the filter, share their dishes, and engage with Carrefour through social media and their website. The initiative successfully tapped into the trend of home cooking, generating widespread participation and sustained interest in their filter.