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BACARDÍ

by BACARDÍ

BACARDÍ wanted to update their brand image to get back in touch with individuals in their 20s in Germany by empowering them to “Do what moves you”. The brand positioned itself right in the heart of their culture and closer to their experienced moments of selecting a drink. Their Strategy: Maximum proximity to their audiences and their moments of choice. Snapchat was chosen as the only digital communication platform, due to its high target penetration in the 20s age group, its ad engagement varieties, and finally, the possibility for Snapchatters to experience their own personal moment of “Do what moves you”. The BACARDÍ Lens gave Snapchatters the opportunity to dive into the BACARDÍ summer feeling.

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    BACARDÍ filter camera

    . This is new augmented reality filter BACARDÍ belonging to snapchat ar filters. This ar filter has the number 383652. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!