B35NXXT
by dior
To promote the B35 NXXT footwear collection, Dior introduced an AR Lens on Snapchat, inviting users to explore the latest drop in a fully immersive way. The experience lets users view hyper-realistic 3D models up close and even try the shoes on virtually by pointing their rear camera at their feet. Blending innovation with luxury, this digital experience streamlines the shopping journey and brings Dior closer to a new generation of fashion-forward, tech-savvy consumers.
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