by Nike Jordan
To celebrate Jordan’s biggest drop of the year, the Air Jordan 11, plai created a first-of-its-kind way to experience the Jordan 11 ecosystem– the apparel, shoe, and the campaign’s inspiration, EJ @mr.dirtbike_kid. The experience begins with an AR unboxing. Users place the virtual AJ11 box in their world, spin it around, and when clicked, the box opens to reveal a portal to Gratitude Street. Effect created by plai.