PRINGOOOALS! filter
by Pringles
Pringles, in collaboration with Kellogg’s and The Mix Agency, launched a sports snacking campaign featuring an AR activation built by Blippar. Using marker technology, shoppers could scan their Pringles tube to unlock an immersive Web AR game, revealing whether they found the Golden Ball and won one of 280 instant cash prizes. The AR experience brought Mr. Pringle to life with 3D animations, offering a fun, interactive experience. This campaign integrated dynamic content for local markets and provided instant rewards, showcasing how AR can enhance product packaging and engage consumers. Effect created by Blippar.