Doritos Blaze vs. MTN DEW ICE
by Doritos x Mountain Dew
During a historic Super Bowl commercial showdown, Doritos Blaze and MOUNTAIN DEW ICE debuted with an epic rap battle featuring Peter Dinklage and Morgan Freeman. The campaign included a dual Snapchat Lens for fans to join the rap battle frenzy. A two-week teaser phase built anticipation, leading to massive buzz and 9.6+ billion PR impressions. The commercial sparked fan theories and media coverage, achieving high brand recall (88%) and purchase intent (58%). Both products exceeded sales goals, with MOUNTAIN DEW ICE seeing a notable sales spike post-game.