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THE STRENGTH LENS

by Deutsche Bahn

Deutsche Bahn, with its diverse workforce spanning generations, cultures, and backgrounds, prioritizes equal opportunities in hiring. To engage young applicants aged 15-20, they launched “The Strengths Lens” on Snapchat. This innovative Snap Lens focused on skills over appearance, letting users interact with 3D job avatars representing various roles at Deutsche Bahn. The campaign aimed to educate and attract young talent through playful, interactive content, achieving 12.6 million ad impressions, 104,000 shares, and positive brand perception growth in a cost-effective media investment of 50,000 Euros.

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    THE STRENGTH LENS filter camera

    . This is new augmented reality filter THE STRENGTH LENS belonging to snapchat ar filters. This ar filter has the number 395342. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!