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BFRND: THE GAME
by balenciaga
Balenciaga Music presents its latest project featuring the Parisian musician BFRND, who has been a key collaborator since 2017. The initiative, under the creative direction of Demna, aims to blend music with digital innovation. BFRND: The Game is a pixelated platformer where players navigate through various Balenciaga show sets, backed by original soundtracks. This collaboration includes limited-edition merchandise with NFC chips, granting access to a 4-hour playlist and the video game. Push boundaries with Balenciaga and play this AR Game! AR effect made by made by @bbs_agency.