Colgate
by Colgate
To instill a lasting product impression, Colgate designed a clickable Branded Effect with the user’s “kissy face” as the trigger and exploding hearts as the main visual effect to complement the challenge. This Branded Effect brought out the product concept of “Love” and allowed users to establish a connection with the product. A “click” hint appeared on the biggest beating heart, guiding users to click and enter Colgate’s product page, where they could then purchase the product.