Business Of Fashion 500 Gala
by Snapchat x Paris Fashion Week
In collaboration with Snap Inc. Beyond created a custom Snap AR Mirror Lens for the Business of Fashion 500 Gala event during Paris Fashion Week. The AR mirror was part of a showcase on how augmented reality can seamlessly blend physical and digital community experiences. Beyond came up with the idea of creating a virtual fabric, with cloth simulation, that picks and mixes the colors of users’ physical outfits. The fabric functions as an extended garment, augmenting the user’s physical appearance with 3D body tracking. AR effect made by @beyond.studio.