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PizzaHut Pac-Man – The WebAR Edition

by Pizza Hut

Pizza Hut, once famed for its iconic dine-in experience, faced a decline as competitors dominated the delivery-focused pizza market. To reclaim customer love, Pizza Hut launched a nostalgic campaign: delivering the classic Pac-Man arcade game experience through augmented reality on their pizza boxes. This innovative “newstalgia” approach reconnected with older fans and captured the attention of younger generations, selling 10.6 million Pac-Man Boxes and generating 741 million media impressions. The campaign boosted brand perception and engagement, with Pizza Hut’s pizza box briefly outselling top gaming consoles worldwide. Made by Tool of North America.

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