by gunna
 
 
Astrology was the central theme for Gunna’s Wunna album release, with the Wunnascope campaign creating a unique fan experience by merging astrology and hip hop. This aimed to engage fans, promote the album, and attract new listeners. The campaign utilized the Community app, custom Instagram filters, and influencer support to deliver horoscope readings in Gunna’s voice across Instagram, Gunna’s website, and the Community Text app. Fans received weekly Wunnascope readings tailored to their astrological signs. The campaign included a promotional Instagram account and an astrology-inspired Instagram filter. The Community app organized fans by astrological sign to distribute personalized readings. Gunna’s website offered interactive astrology modules and natal charts. The campaign led to Wunna selling 111,000 albums in its first week and debuting at #1 on the Billboard Top 200. It attracted 15,000 new fans to Gunna’s Community channel, achieving a 597.35% growth rate. The campaign received praise and coverage from major outlets, resulting in 32 million total engagements, 7.8 billion potential impressions, and a 50% positive sentiment. The Wunnascope filter achieved significant engagement with millions of impressions, shares, and saves.