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WordArt You

by microsoft365


To increase Microsoft 365’s appeal to Gen Z and celebrate its 10th anniversary, the company revived 90s WordArt through a customizable TikTok effect. This playful nod to nostalgia, developed with TikTok creators, allowed users to create personalized WordArt styles. The campaign went viral, reaching over 139 million views and over 1 million uses on TikTok without any paid media. This innovative approach successfully engaged Gen Z, increased brand awareness and aligned with their cultural interests.


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    WordArt You filter camera

    . This is new augmented reality filter WordArt You belonging to TikTok ar filters. This ar filter has the number 313547. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!