Wilkinson Sword
by The Social Partners
To reach that all-important 18-to-35 demographic, Wilkinson Sword also created a Snapchat filter in partnership with its agency Social Partners. The overlay, which shaved users’ beards into different facial styles using a fencing sabre, took about four weeks to execute.
Read More: Digiday. How Wilkinson Sword wants to ‘cut through’ on social