by Volvo

To launch the New C40 Recharge in Brazil amidst skepticism about electric cars, Volvo used AR to transform ordinary electric sockets into interactive portals. This innovative approach aimed to demystify electric vehicles and engage consumers directly through their everyday surroundings. Leveraging influencers and mobile-first social media content, the campaign invited users nationwide to discover and explore the C40 Recharge by simply pointing their phones at any socket. The strategy not only educated about electrification but also positioned the socket as a central hub for Volvo’s brand experiences, sales, and services. The results were impressive: 354,000 hours spent on the experience, 471,000 unique users engaged, and the C40 Recharge became the most searched electric car in Brazil, ultimately selling out within a month.