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Volvic

by volvic

Danone and its media agency Wavemaker ventured into new waters and initiated three campaigns on Snapchat for its brands Alpro, Volvic, and Actimel – with considerable results. Danone decided to use the popular AR technology among Snapchatters and thus trigger a hype around the recipe for a new Volvic summer drink – the Pink Drink. In addition to a Story Ad and a video commercial, Danone and Snapchat designed a creative AR Lens that playfully introduced Snapchatters to the recipe and the right composition of the drink. As another lever for this campaign, various creators like Naomi or Muhi drew attention to the Lens and thus to Volvic and its new summer drink on their platforms.

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    Volvic filter camera

    . This is new augmented reality filter Volvic belonging to snapchat ar filters. This ar filter has the number 372440. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!