by Vodafone
For the second consecutive year, Vodafone is making spirits bright with the “Elf and Seek” campaign, an AR game that spreads joy and gives back. Created by Dentsu UK&I, this festive game allows participants across the U.K. to catch digital elves for a chance to win exciting prizes, including Nintendo Switch consoles, a trip to Tenerife in the Canary Islands and more. The game also enables players to donate SIM cards to those in need as part of Vodafone’s “everyone.connected” campaign. As the Elf and Seek fun continues in 2023, shoppers can scan QR codes on Ocean Outdoor’s interactive screens at Westfield London, Media Wall in Liverpool, Printworks in Manchester, and The Screen in Nottingham for even more elf-catching opportunities. Over 60,000 prizes are up for grabs, making this a season of joy and generosity with Vodafone. Effect created by SmartMedia Technologies.