by Tropicana

To stand out in the crowded orange juice market, Tropicana aimed to make their brand more engaging and memorable by using a Snapchat AR Lens. The Tropicana Vitamin C Meter was designed to highlight the brand’s brightness and Vitamin C benefits in a unique and interactive way. The campaign’s goals included reaching 4 million users on Snapchat, achieving an average Lens playtime of 10 seconds, and a 10% save rate for the Lens. The AR Lens allowed users to see a Vitamin C meter below their face as they smiled, causing their face to glow and eventually transform into an orange with a Tropicana straw. The campaign included a Snap Ad encouraging users to “Swipe Up to Shine with Vitamin C.” The results were impressive: the Lens reached 11.1 million Snapchatters, exceeding the goal by 177.5%, with 4.4 million earned impressions. Users engaged with the Lens for an average of 22 seconds, surpassing the benchmark by 120%. Additionally, 39% of those who shared the Lens saved it, beating the save goal by 290%.