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Visa Stereotype

by Visa

Atomicdigital.design reated an innovative AR experience for Visa’s She’s Next campaign using Snapchat’s lens technology. Using background segmentation and face tracking, the lens shows negative stereotypes about women and then shatters a glass ceiling to reveal positive statements about women’s financial capabilities. This immersive
experience challenges gender stereotypes and highlights Visa’s commitment to supporting women entrepreneurs. Lens made by @atomicdigital.design.

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    Visa Stereotype filter camera

    . This is new augmented reality filter Visa Stereotype belonging to snapchat ar filters. This ar filter has the number 377917. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!