VinFast
VinFast E-Scooter’s #Phieucungxechat Hashtag Challenge acquainted participants with their products through a “virtual” test drive using a Branded Effect. Without ever leaving home, TikTok users could add VinFast E-Scooter’s Branded Effect and “sit” in the front seat of both the Impes and Ludo, while dancing. Participants could decide on which of the two digitized scooters they’d like to get behind the wheel of first, and rev the scooter’s engines as part of the choreography. To up their game, some users added a personalized spin to the dance with an impromptu outfit change, or through improvised facial expressions set to VinFast E-Scooter’s catchy branded track.