VietJet Air AR campaign
by VietJet Air
VietJet Air utilized Facebook’s augmented reality ads to engage young audiences and drive flight bookings. By offering promotion codes through interactive filters, they achieved a remarkable 92X return on ad spend. The “Give Amy Love” filter outperformed the “Guess the Place” filter, resulting in a 14% increase in flight booking conversions and a 12.5% lower cost per result. AR effect made by @madebyhumans_.