US Women’s Soccer Team Tracker
by USWNT
The USWNT Team Tracker project aimed to revolutionize fan engagement during the FIFA Women’s World Cup by leveraging advanced AR, AI, and machine learning technologies. It provided a dynamic second-screen experience with real-time game stats, player stories, and personalized content. This innovative approach deepened fans’ emotional connection to the game, showcased the team’s commitment to innovation and inclusivity, and amplified its brand message across global audiences. The initiative successfully captivated Gen Z fans on Snapchat, generating over 30 million media impressions and setting new standards for interactive sports engagement.