Unstoppable Together
by T-Mobile
To celebrate Pride Month, T-Mobile launched a nationwide in-store augmented reality experience featuring various Pride icons as part of their #UnstoppableTogether campaign. By scanning QR codes on posters in T-Mobile stores, users can activate the AR experience, which begins with a rainbow and a “Happy Pride Month” message from T-Mobile. Users can then choose and place one of six Pride icons in their physical space, snap a photo, and share it with friends to celebrate Pride. Effect created by Symmetry Labs.