Under Armour – The Better Book
by Under Armour
Balti Virtual put the #AR in Under Armour for the launch of The Better Book, a printed catalog explaining the latest and greatest in Under Armour athletic wear. This year, the focus was the Smartform Evolution Bra. The Balti Virtual team brought the cover and various photos to life. The team also animated the Smartform Evolution Bra to create a placeable AR experience that focuses on the callout features of the bra. Each experience was easily accessible via scanning a QR code and included a link to the product page. Effect created by Balti Virtual.