#TURBOTAXALPHORN
by TurboTax Free
To boost awareness of TurboTax Free Edition among Gen Z and Millennials, Troup extended the brand’s “Free, free, free…” campaign to social and online channels. The #TurboTaxAlphorn Challenge on TikTok achieved over 6 billion impressions and drove 233,000 new visitor logins to TurboTax.com, with 2.7 million ad clicks from paid media.