by Next/Now
NEXT/NOW collaborated with Weber Grills to create an engaging web augmented reality (AR) experience that enables users to explore the Genesis, SmokeFire, and Weber CRAFTED from the comfort of the user’s phone. In the experience, viewers can interact with 3D models of the products, with features that enable scaling to size and informative hotspots. The result is an accessible and intuitive experience that both those new to and familiar with AR can enjoy.