The Masked Singer AR portals
For the launch of its newest season, The Masked Singer launched three WebAR portals which offered a unique sneak peak at the show’s newest characters: Edelhert, Parrot and Robots. The portals could be unlocked by visiting the show’s landing page or by scanning one of the QR codes spread throughout print ads & OOH. Two weeks after launch the portals have already amassed more than 150k views. Effect created by PLAYAR.