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Swisscom

by Swisscom

To reach the key under-40 demographic and build awareness for blue, Swisscom partnered with Httpool — Snapchat’s sales partner — and SocialSnack — Snapchat’s creative partner — to develop a custom Lens. The Lens welcomed users to Swisscom’s new “blue Space” by encouraging them to engage with the brand in various augmented reality (AR) environments. Snapchatters could try on blue shades, relax in a gamer chair, imagine themselves on a beach, or celebrate their favorite musical artist. Users were also prompted to save or share the Lens with friends, increasing reach and engagement for Swisscom. Plus, those viewing Discover content on Snapchat were shown non-skippable Commercial ads promoting blue, further boosting awareness.

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    Swisscom filter camera

    . This is new augmented reality filter Swisscom belonging to snapchat ar filters. This ar filter has the number 384226. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!