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Super Stay Matte Ink campaign

by Maybelline

Maybelline India successfully leveraged Facebook augmented reality ads to offer customers a virtual makeup experience amid COVID-19 lockdowns. By promoting its Super Stay Matte Ink collection through AR ads, Maybelline achieved a significant 10-point lift in brand awareness and a 3-point increase in message association. This innovative campaign allowed users to virtually try out different lipstick shades from the comfort of their homes, ultimately driving greater engagement and sales.

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