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SUPER BOWL PEPSI HALFTIME SHOW ULTRA PASS

by Super Bowl LVI halftime show

Trigger XR collaborated with Pepsi and Verizon to offer fans an unforgettable experience during the 2022 Super Bowl Halftime Show through an AR-powered activation. This immersive 360º Web AR portal experience, accessible via the Pepsi Super Bowl Halftime App and powered by Verizon’s 5G Ultra Wideband network, transported users digitally into SoFi Stadium in Los Angeles. There, they could witness live performances by Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. The web portal, featuring a unique UI, was seamlessly integrated into an external Super Bowl app. This allowed users to toggle between three different views—sideline perspectives and a Director’s Cut—while also enjoying a curated feed of the main stage. This innovative setup provided fans with an up-close look at the electrifying Pepsi Super Bowl Halftime Show. Effect created by Trigger XR.

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