SunExpress
by SunExpress
By partnering with Snapchat, Territory Media identified for SunExpress that AR would be the optimal format to drive engagement as well as Brand Lift, and that auction-bidded AR Lenses would be the best way to ensure efficient media results. SunExpress decided to leverage auction-bidded AR Lenses in Turkey and Germany, optimizing delivery on the most efficient CPM and utilizing broad targeting.
Together with Snapchat, SunExpress created an engaging AR Lens that allowed Snapchatters to virtually travel to various beautiful destinations around the globe that SunExpress offers to its customers.