Stitch Full Body
by callofduty
From November to December of 2020, Call of Duty increased the number of Snaps they posted to their Story by 40%, added a full-body tracking Lens that transformed users into an iconic Call of Duty character, and launched an exclusive merch shop using Snapchat’s Shopify integration.1 They then used cross-channel promotion to give fans everywhere a look into what expect from the brand on Snapchat.