by STARBUCKS
The Starbucks Odyssey program used its exclusive Odyssey platform for Starbucks Rewards members to create unique mixed reality experiences, including the Hot or Cold? AR face filter, In-Store Expedition AR scan challenge, and immersive webAR corn maze Pumpkin Hunt. As a result, the brand saw significant increase in engagement, providing its customers with a new, exciting form of entertainment. Effect created by Trigger Xr.