STAR TREK STRANGE NEW WORLDS TRANSPORTER
by Paramount+
“Star Trek: Strange New Worlds” on Paramount+ is a spin-off of “Star Trek: Discovery” that explores the adventures of Captain Christopher Pike and the original USS Enterprise crew in the decade before “Star Trek: The Original Series.” To promote the premiere, Paramount+ launched interactive TikTok and Instagram filters that simulate the transporter effect from the show. Users could activate the filter with a Vulcan salute, transporting themselves to various iconic locations from the series. This campaign generated significant engagement, with hundreds of user-generated videos on TikTok, demonstrating Paramount+’s effective fan engagement strategy.