Specsavers
by specsavers
vIn an incredibly creative use of Augmented Reality, Specsavers opened Snapchatters’ eyes to the wonder of contact lenses – and the moments that can be instantly improved by using them. Identifying Snapchat as the best platform to reach lively and engaged users, the British brand used AR to give its audience first-hand perspective of kissing while wearing glasses, in a campaign which aimed to drive awareness and consideration of contact lenses.