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Shop the Look campaign

by Sokos

Sokos, a well-established Finnish department store chain, aimed to drive cosmetics sales during the bustling Christmas season. They collaborated with Meta to create augmented reality filters allowing customers to virtually try on makeup looks. By promoting these filters through Facebook and Instagram ads, Sokos achieved remarkable results: a 69% reduction in cost per acquisition, along with significant lifts in campaign awareness (3.7 points) and purchase intent (1.3 points). This innovative campaign successfully engaged customers and boosted sales during the festive period. AR effect made by @locussolus.ams.

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    Shop the Look campaign filter camera

    . This is new augmented reality filter Shop the Look campaign belonging to instagram ar filters. This ar filter has the number 383145. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!