Sharpie Creative Markers – The World Is Your Canvas
by Sharpie
Zappar collaborated with Sharpie for the debut of their new markers, aiming to craft a packaging encounter mirroring the pens’ creativity. The launch, facilitated through the web for convenient access during purchases, saw Zappar Creative Studio leveraging Sharpie’s ‘The World Is Your Canvas’ initiative. Their objective was to fashion a dynamic, enjoyable experience guiding customers through the product advantages without resorting to unsustainable in-store samples. Customers were given a quick sharpie demo before they are given free reign to explore the pens and come up with their very own creations as well as the ability to snap a picture and share their masterpiece. Effect created by Zappar.