Shackleton Whisky: AR over ice…
by Shackleton
Zappar collaboration with Shackleton Whiskey was a fantastic example of AR’s ability to connect customers with a brand’s heritage in a compelling and interactive way. Shackleton approached Zappar to help tell the story of Shackleton Whiskey through an interactive label. Launched first through an app and then through WebAR, via limited-edition Shackleton packaging, Zappar created a 3D interactive experience unlocking a stunning nautical journey that dives deep into the iconic whisky brand’s heritage and spirit of exploration. Effect created by Zappar.