#SAVEBACONHAIRS
by Heinz
The #SaveBaconHairs campaign was created as a response to a significant change in the Roblox gaming community, where the default “Bacon Hair” avatar was removed. This change sparked outrage among gamers, presenting an opportunity for Oscar Mayer to connect with a younger audience through their love of bacon. The campaign aimed to resonate with this new generation by bringing joy and disrupting their everyday experiences with a playful and culturally relevant initiative.