Santander
by Santander
To hit its objective, Santander launched its ‘Stop! Scammer Time’ campaign on TikTok through a plethora of different ad solutions. In a fun and engaging Hashtag Challenge, Santander invited the TikTok community to try on the ‘Scammer pants’, using a hilarious Branded Effect, with a bespoke music track.
The campaign showed people how to beat the pants off of scams, proving that Santander takes the topic seriously. But what better way to share the message on TikTok than through a visually humorous look at how to protect yourself from common financial scams.