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Royal Stag – ICC Cricket World Cup 2023

by Royal Stag

Pernod Ricard India partnered with Xtendr to bring the glory of the largest sporting event into peoples homes! Continuing the success of the previous Royal Stag collaboration, teams worked on making this limited edition cricket packtivation bigger, better and even more exciting. The experience started by teleporting the users into the middle of a cricket stadium by placing it in AR. From here on – users could expand & explore this by making it large in their space. This journey through the stadium was followed by the ground exploding & the Royal Stag limited edition World Cup pack appearing in all its glory. Users could further interact with this to explore it from all angles. The experience concluded by allowing users to take a photo with their very own world cup trophy – allowing them to have their very own ‘live it large’ moment. Effect created by Xtendr.

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