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REFURB

by Philips

The Philips Refurb campaign tackled the issue of e-waste generated by online shopping, where 10 million returned gifts end up in landfills yearly. Philips aimed to raise awareness and provide a solution by selling only refurbished products instead of new ones, branding them as “Better Than New” with upgraded warranties and eco-friendly messaging. This initiative targeted the misconception that new products are superior, emphasizing the environmental benefits of refurbished items, especially in markets like Germany where consumers are open to second-hand gifts. On Earth Day, Philips closed their website for new product sales and launched an interactive virtual store in Berlin to sell returned items, transforming a potential landfill scenario into an engaging shopping experience. The campaign successfully sold 52,000 returned products, preventing 185 tons of e-waste and an estimated 277 tons of CO2 emissions, earning 1 Grand Prix and 1 Shortlisted Cannes Lions award. Effect created by lens.that.

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    REFURB filter camera

    . This is new augmented reality filter REFURB belonging to webar ar filters. This ar filter has the number 393154. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!