Ramadan Campaign
Abu Dhabi Islamic Bank (ADIB) utilized a playful Facebook AR Experience to enhance brand awareness and attract potential car loan customers. The engaging quiz, featuring an augmented reality filter, resulted in a significant 9.3-point increase in ad recall and a 1.6-point increase in unaided ad recall. This interactive campaign successfully reached Arabic-speaking adults in the UAE, showcasing the effectiveness of augmented reality in driving brand engagement.