PUBG Mobile Vietnam
by PUBG Mobils
PUBG Mobile created an AR effect that allowed participants to don the iconic frying pan, bulletproof vest and level 3 helmet. The hashtag challenge was in line with the brand’s latest in-game event, which rewarded players for accumulating long distances by running in the game. For every mile a player ran in-game, PUBG Mobile donated 1 VND to a charity fund.