by ffface.me
For the launch of Prada Beauty’s Paradoxe Virtual Flower, the fourth AR Mirror activation offered an immersive, playful, and Instagrammable experience, letting guests be the star of the campaign. Part of the Future Lab pop-up at NYFW, it complemented innovative experiences like fragrance bubbles and 3D scanning, while bridging offline engagement with shareable online content, highlighting Prada’s leadership in luxury, beauty, and technology.